Negotiation can make or break a real estate deal. The right strategy can mean thousands of dollars saved (or earned), a smoother closing, and way less stress.
After guiding hundreds of Calgary real estate deals, I’ve learned what works—and what doesn’t. There’s no single “script,” but there is a proven framework that consistently leads to better outcomes for my clients. Here’s how I approach negotiations and why it works.
1. Win-Win Should Be the Intention
The best deals aren’t about crushing the other side—they’re about finding common ground. A win-win mindset builds trust, keeps things moving, and leads to smoother closings.
When both sides feel they’ve “won,” deals rarely fall apart at the last minute.
2. Initial Offers Set the Tone (and Act as an Anchor)
The first offer matters more than most people realize. It sets expectations and acts as an “anchor” for the rest of the negotiation.
Whether you’re buying or selling, I help my clients craft an opening number that’s realistic—but also strategic—so it frames the conversation in our favour.
3. Don’t Always Settle in the Middle
A common mistake? Assuming you always have to “meet in the middle.”
In reality, the best deals are rarely 50/50 compromises. Sometimes you hold firm on certain terms, sometimes you concede on others—it depends on your priorities. That’s why understanding the full picture (timelines, repairs, inclusions) is so important.
4. Counter Small and Strong
When it’s time to counter, go small and strong.
Huge swings can backfire and signal desperation. A tighter counter keeps momentum going and shows confidence. The other side feels progress is being made, even when you’re standing firm.
5. It’s Not All About Price
Yes, price is huge—but it’s not everything.
Possession dates, included appliances, repairs, and even furniture can make or break a deal. I’ve seen clients win negotiations by focusing on terms the other side values more than price alone.
Why This Strategy Works in Calgary’s Market
Calgary’s real estate market moves fast—and it’s constantly shifting. A strategy that works in a balanced market might flop in a seller’s market (or vice versa). By staying on top of trends and using this framework, I’ve been able to consistently help clients secure better deals, no matter the market conditions.
Ready to Negotiate Like a Pro?
If you’re planning to buy or sell in Calgary, don’t wing the negotiation—it could cost you thousands.
I’ve mastered this process over hundreds of deals, and I’d love to put that experience to work for you.
📞 Let’s talk about your real estate goals today. Message me for a no-pressure consultation and a clear strategy to help you win your next deal.