In the world of real estate, it’s tempting to look for ways to cut costs, especially when it comes to commission fees. Discount brokerages often market themselves as a way to save thousands in commission, but what they don’t tell you is that you could be leaving significantly more money on the table. While their fees may be lower upfront, an experienced real estate agent can help you net more in the long run.

The Numbers Don’t Lie: Experienced Agents Deliver Higher Profits

The National Association of Realtors (NAR) reports that homes sold with a full-service agent sell for 13% more on average than those sold by owners or discount brokerages. When you consider that a 13% price difference on a $400,000 home equals an additional $52,000, it quickly becomes apparent that the so-called “savings” of a discount brokerage are minuscule in comparison.

The Real Value of an Experienced Real Estate Agent

1. Expert Pricing Strategy
   A discount brokerage may list your home based on generic market data, but an experienced real estate agent uses local expertise, market trends, and in-depth comparative analysis to price your home strategically. The right price attracts serious buyers and maximizes your final sale price.

2. Superior Marketing Power
   Full-service agents invest in professional photography, videography, staging, and high-visibility online listings to showcase your home in the best possible light. Discount brokerages often rely on minimal exposure, which can mean fewer buyers and lower offers.

3. Skilled Negotiation
   Selling a home isn’t just about finding a buyer; it’s about securing the best possible price and terms. An experienced agent is a skilled negotiator who knows how to handle counteroffers, navigate inspections, and ensure you get top dollar while protecting your interests.

4. Guidance Through the Entire Process
   Real estate transactions are complex, with numerous contingencies, legal documents, and timelines to manage. A full-service agent ensures every detail is handled correctly, reducing stress and avoiding costly mistakes that can arise with discount brokerages.

5. Access to a Network of Serious Buyers
   A seasoned agent has an established network of pre-qualified buyers, agents, and industry connections to create demand for your property. The more demand, the higher the potential selling price.

Why Paying a Higher Commission is a Smart Investment

It’s natural to want to save money on commissions, but when you hire an experienced agent, you’re investing in expertise that leads to higher returns. A discount brokerage may charge less in fees, but if your home sells for significantly less, you’re ultimately losing money, not saving it.

Even with a higher commission, the experienced agent nets you significantly more profit. That’s money in your pocket, not lost to the “savings” of a discount brokerage.

Don’t Settle for Less – Choose an Expert

Selling your home is one of the largest financial decisions you’ll make. Choosing a discount brokerage might seem appealing upfront, but in reality, an experienced real estate agent will help you sell for more, negotiate better, and guide you through the process with confidence.

If you’re thinking of selling and want to maximize your home’s value, let’s talk! Contact me today for a free home evaluation and strategy session. Your home deserves the best – and so do you.

Stuart Bartwicki - stuart@thereyyc.ca

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